About Stratford Original BID

Stratford Original is working to make Stratford Town Centre better for business

Stratford Original is the business led and funded Business Improvement District (BID) working to make Stratford a place where businesses come, stay and prosper. The BID started in 2015 and will run for five years until 2020 to deliver against four main priorities:

  1. Doing business
    Stratford has a huge range of businesses. We are providing you with new opportunities to work together to cut costs and increase your revenue. We are doing this by identifying savings on your utilities, offering you discounted trade waste recycling rates, organising free networking opportunities and creating the Business Club for new businesses to join the BID.
  2. Promoting Stratford
    With new residents and students choosing Stratford as their new home, Stratford Original is helping local businesses to benefit from the increased footfall. The BID is promoting the area’s unique identity and encouraging visitors and residents to explore the town centre and to contribute to the local economy.

  3. Safer Stratford
    Making Stratford a safer place for employees, shoppers and visitors is a priority for Stratford Original. We are working together with Stratford Police, the Enforcement Team from LB Newham, Local Businesses and our own Stratford Ambassadors Team to address anti-social behaviour, safety problems and to improve the perception of Stratford. 
  4. Enhancing Stratford
    While the continuous investment and development in Stratford is ongoing, the BID is keen to ensure the town centre remains a welcoming place for everybody to enjoy. We are delivering a number of initiatives to make Stratford more welcoming, such as greening projects, better wayfinding and signage, fighting litter, and of course our friendly Stratford Ambassadors Team.
The BID is investing over £1.2 million between April 2015 and March 2020 into Stratford Town Centre.
Download the Annual Report 2018

A BID is a legally and geographically defined partnership for business-led area improvement and service delivery.

It has four distinctive characteristics:

  1. It is set up by a democratic ballot of all businesses in the proposed BID area.
  2. If the BID is successful at gaining a yes vote, businesses pay a levy based upon the current rateable value of their property. This creates a pot of money that the businesses spend, as they see fit, tackling issues that they have identified.
  3. A BID management board is set up to run the BID and direct its service provision in line with businesses' requirements.
  4. BID services have to be in addition to the services provided by the council, they cannot be used to subsidise council services.

Typically BIDs last 5 years until a re-ballot is held, which often results in a BID renewal.