‘BECAUSE I’M A LONDONER’

New citywide campaign launched to help build consumer confidence and kickstart economy.
17 June 2020

The campaign is led by an Alliance of more than 100 major London businesses and brought together by London & Partners and supported by the Mayor of London, London Councils and Transport for London. 

 

SUPPORTING YOUR BUSINESS

The Because I’m a Londoner campaign aims to inspire a recovery in consumer spending in London, by encouraging Londoners to rediscover their neighbourhoods and support local businesses.

The campaign helps Londoners to feel confident that going out and spending locally – when businesses are able to open – is safe and will be a great experience.

It’ll show that, for those who can, spending locally is a way to support other Londoners and stand in solidarity with the city. By taking part in the Because I’m a Londoner campaign, you’ll be part of a citywide effort to inspire Londoners to shop safely and responsibly at local businesses, like yours.

We invite you to join us and promote your business with #BecauseImALondoner.

Interested?

All you need to do is register at londonandpartners.com/JoinAlliance.

Once you’ve signed up, we’d love for you to post a message on your social channels, using #BecauseImALondoner, and share the campaign with your customers. You can also find help on how to use the campaign and some ideas to get you going.

 

Who is behind the campaign?

The London Alliance is a community of businesses, cultural organisations and city authorities helping drive a rapid recovery in London's economy that’s built on confidence, sustainability and responsible spending.

The London Alliance is led by London & Partners, the international trade, investment and promotion agency for London, and supported by the Mayor of London, Transport for London and London Councils and activated through the Because I'm a Londoner campaign. The London Alliance is open to any London business that wants to use the campaign or support it.

By taking part in the Because I’m a Londoner campaign, you’ll be part of a citywide effort to inspire Londoners to shop safely and responsibly at local businesses like yours.

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