With more organisations choosing Stratford as their place of business, we will promote what original Stratford has to offer and deliver a programme of seasonal events to activate our public spaces.




Priorities

We will continue to deliver a host of seasonal town centre events to drive footfall, increase dwell time and activate our public spaces.

We will promote Stratford as a place for shopping, culture, entertainment and business.

We will improve the current scheme ‘My Stratford Rewards’ to offer discounts and special deals to all town centre users and employees.

We will build upon our printed and digital media to make it easier to communicate relevant business information and local updates.

We will introduce a programme to help small businesses on digital marketing, branding and general creative support to increase their online presence.

We will continue to be the voice for Stratford sharing, showcasing and celebrating the good news stories coming out of the area to change the perception of the area.

Key
Successes
  • Over 2,200 ‘My Stratford Rewards’ cards given out
  • Hosted seasonal town centre events including Easter trails, Summer Screens and our Winter Wonderlands
  • 20,000+ visitors attended our ‘Screen on the Green’ event (Summer 2018)
  • New brand identity and consumer facing website
  • Annual Christmas Tree
  • Regular communication using printed and digital channels
We have worked closely with Stratford Original on a number of projects. They have been instrumental in helping us become involved with the CitySafe initiative to help keep young Newham teens safe, making connections within the community and promoting our corporate fundraiser.
Candace Reading
Marketing Manager, ZAPspace




Promoting and Activating Steering Group Meeting