Postgraduate taster lecture
At the lecture, you'll find out how changing consumer demands influence decisions in the retailing sector. In particular, attention will be paid towards the idea of creating experiential shopping experiences, a topic of relevance for both academics and practitioners. The lecture will include a range of topics within the domain of retail and customer experiences. Throughout the lecture, attendees are welcome to participate by actively asking questions.
The lecture will be delivered by Dr Benedetta Crisafulli, PhD, MRes, MSc, FHEA, the lecturer in marketing at Birkbeck, University of London.
Register and learn more here.
1 Salway Place
Stratford, London, E15 1NF