Nov 2019
Everything Else

Postgraduate taster lecture

Postgraduate taster lecture: The changing face of retailing, is intended for graduates who think about postgraduate study in the Department of Management or professionals who would like to learn more about the changes in the retail industry.
6pm – 7.30pm Birkbeck, University of London FREE register here

At the lecture, you'll find out how changing consumer demands influence decisions in the retailing sector. In particular, attention will be paid towards the idea of creating experiential shopping experiences, a topic of relevance for both academics and practitioners. The lecture will include a range of topics within the domain of retail and customer experiences. Throughout the lecture, attendees are welcome to participate by actively asking questions.


The lecture will be delivered by Dr Benedetta Crisafulli, PhD, MRes, MSc, FHEA, the lecturer in marketing at Birkbeck, University of London. 


Register and learn more here.

Birkbeck, University of London
1.18, University Square Stratford
1 Salway Place
Stratford, London, E15 1NF

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