We are really excited to unveil our new brand ‘Rooted in Stratford’. The new visual identity puts Stratford town centre and its landmarks and shapes at the heart of its image.

Working with design agency Anatomy, our new look utilises a collection of shapes all taken from the local architecture: Stratford East Theatre, Stratford’s unique Bus Station, the Shoal which wraps around the Stratford Centre, the Railway Tree locally known as the Rhubarb, St John’s Church windows, Robert the steam locomotive, Stratford Workshops, the Stratford medical centre, Stratford Market, and Stratford Old Town Hall. To see all our new shapes visit our website.

The colours include a pallet that takes directly from the landscapes and buildings of Stratford, the new brand brings Stratford to the centre of our visual language. Stratford Original BID is and remains rooted in Stratford.

Our BID Manager Gianluca Rizzo stated: “The BID was established almost a decade ago to represent the original Stratford, the town centre. Our work is all about showcasing what the town centre has to offer as well as celebrating our rich heritage whilst bringing new opportunities for the future. Rooted in Stratford is our campaign that aims at keeping the town centre on the map”.

We are rolling out our new identity across all our communications including this new look newsletter, a new website later this month, as well as our social media channels. Keep your eyes peeled for more new look Stratford Original!