What is a Business Improvement District?

  • It is set up by a democratic ballot of all businesses in the proposed BID area.
  • If the BID is successful at gaining a yes vote, businesses pay a levy based upon the current rateable value of their property. This creates a pot of money that the businesses spend, as they see fit, tackling issues that they have identified.
  • A BID management board is set up to run the BID and direct its service provision in line with businesses' requirements.
  • BID services have to be in addition to the services provided by the council, they cannot be used to subsidise council services.
  • Typically BIDs last 5 years until a re-ballot is held, which often results in a BID renewal.

Our theme groups

As an organisaton we focus our initiatives around four theme groups. Each of our four theme groups has a chair from a local business; Safer Stratford- Carol Richards (St John’s Church), Promoting Stratford- Jessica Ziebland (Discover), Enhancing Stratford- Julian Hudson (Holiday inn Express), Doing Business- Alla Davis (Westbridge Hotel). The overall chair of Stratford Original is Graeme Bright, from Theatre Royal Stratford East.

Safer Stratford

Focusing on making Stratford a safer place for employees, shoppers and visitors is the priority this group, working together with stakeholders to address safety issues to improve the overall perception of Stratford.

Key Facts

Find some of our top interesting facts, picked from data from our projects, events, ambassadors and around the town centre.
Report 570 issues through the Love Newham app
Interact with 1490 members of the public
Investing 1.2 million in the town centre




Stratford Original pledge to:
Save money
Help local businesses save money through giving you the option to buy services together such as waste, recycling and electricity.
Meet and trade
Help local businesses to meet and trade with each other, and keep up to date with major changes taking place across Stratford.
Attract new visitors
Promote Stratford’s town centre, including its world class cultural organisations and venues, in order to attract new visitors.
Improve signage
Improve signage in Stratford to make it easier for visitors to find their way around.
Loyalty card scheme
Create a local loyalty card scheme to encourage people to explore their area.
Safe and attractive night-time economy
Develop a safe and attractive night-time economy in Stratford Town Centre and promote Stratford’s unique children and families offer.
Employ wardens to welcome customers and visitors to the area and work with police and others to improve safety and help prevent crime.
Improve streets, pavements and public spaces
Work with Newham Council and Transport for London to make improvements to streets, pavements and public spaces.
Creative lighting
Install creative lighting to encourage greater use of the town centre in the evenings.
Love Stratford
Develop an annual “Love Stratford” campaign to foster greater pride in the town centre.