About the BID
Established in 2015, Stratford Original BID is a not-for-profit independent organisation fully funded and led by local businesses. It is democratically elected by its eligible members.
In response to the changes and developments taking place in Stratford, local businesses based within the original town centre came together a decade ago to form the Stratford Original Business Improvement District (BID).
Established in 2015, Stratford Original BID is a not-for-profit independent organisation fully funded and led by local businesses. It is democratically elected by its eligible members. The vision is to move Stratford forward by maximising the opportunities that the present offers.
In response to the global pandemic in 2020, the BID delivered a bespoke programme across its second term and secured substantial external funding from the London Borough of Newham to deliver Stratford Thrive. It is now seeking to continue to deliver its growing plans across its third term from April 2025.
Together, we have already delivered an extensive programme of initiatives, improvements and events and put the original town centre on the map. Yet, more can and will be achieved in the next five years for the benefit of local businesses.
Stratford is now.
Our Priorities
- Safer Community
- Inclusive Community
- Business Voice
- Added Value
- Sustainable Stratford
- Communicating
Safer Community
Deliver a safer environment using a variety of solutions to reduce business crime, anti-social behaviour and tackle local issues and hotspots.
Inclusive Community
Work with relevant partners and developers to deliver additional opportunities to Stratford as well as support local businesses to grow and thrive.
Business Voice
Represent the local business community to lobby and campaign for the interests of the original Stratford.
Added Value
Deliver direct and tangible benefits to all businesses and create additional value for the whole town centre. Meaningful Placemaking Invest in public realm changes that improve the place whilst being connected to the community, addressing concerns and solving problems.
Sustainable Stratford
Implement solutions to support decarbonisation and make the transition to Net Zero easier for businesses.
Communicating
Share relevant content, news, and information, promoting your business and celebrating Stratford as a destination.
Map
Streets in the BID
- Broadway
- Salway Road
- Farthingale Walk
- Station Street
- Great Eastern Road
- The Grove (1–131 Odd; 2–204 Even)
- Grove Crescent Road
- The Stratford Centre
- High Street and businesses with entrances on the High Street (160-322 Even; 223 Upwards Odd; 1 Bridge Terracce; 1 Park Lane)
- Theatre Square
- Meridian Square
- Tramway Avenue
- Romford Road (1A–9 Odd; 2-40 Even)
- West Ham Lane (1-35 Odd; 2-12 Even)
- Salway Place
Meet the team
Stratford Original is comprised of our office team, street ambassadors, and a board of local business owners and employees, and stakeholders.
Our Team
Gianluca Rizzo
BID Manager
Linda Evans
Executive Assistant
Effie Kostopoulou
Placemaking Project Manager
Jessica Dyer
Marketing and Communications Lead
Michael Oloyede
Ambassador
Moammed Qazi
Business Crime Reduction Officer
The Board
Graeme Bright
Stratford East Theatre, Chairperson
Alla David
The Westbridge Hotel
Chris Dobb
University of East London
JASMIT JABBAL
Transport For London
Cllr Sabia Kamali
LB Newham
Nav Mohammed
The Broadway Clinic
Tony Peters
Stratford Center
Shabana Qadar
LB Newham
Shafiqur Rahman
LB Newham
Dan Window
Met Police
Reverend Young
St John’s Church
Jessica Ziebland
Discover Children’s Story Center
Our theme groups
As an organisation we focus our initiatives around four theme groups. Each of our four theme groups holds events to shape the work carried out by the bid and are chaired by a local business leader.
- Safer Stratford
- Promoting and activating
- Enhancing Stratford
- Business Essentials
Safer Stratford
Focusing on making Stratford a safer place for employees, shoppers and visitors is the priority this group, working together with stakeholders to address safety issues to improve the overall perception of Stratford.
Promoting and activating
The core objectives for our promoting Stratford group is to create opportunities to drive footfall to the town centre through a host of seasonal events for the community and beyond. In addition to support members with promotion and highlight the areas unique identify, encouraging visitors and residents to explore the town centre and to contribute to the local economy.
Enhancing Stratford
There is ongoing continuous investment and development in Stratford. It is important the town centre remains a welcoming place for everybody to enjoy. The BID have and will continue to initiate and facilitate enhancement initiatives from art installations and enhanced lighting to greening and anti-littering campaigns to make Stratford more welcoming.
Business Essentials
Stratford has a diverse and wide range of businesses. Through Doing Business we provide a range of opportunities to help businesses cut costs and increase revenue, through joint procurement and subsidised waste and recycling rates. We also organise free networking opportunities and offer free training for our members.
key facts
Find some of our top interesting facts, picked from data from our projects, events, ambassadors and around the town centre.
Latest Documents
Bring Your Own Cup
Did you know 3 in 4 of us own a reusable cup, but only a third use it at least once a month? Crazy, right? Enter Bring Your Own Cup (#BYOC), Hubbub’s latest campaign, inspiring you do exactly what it says on the tin. And guess what? We’re at Meridian Square, Stratford, E15 1AZ from…
Birkbeck and Mary Ward Present Free Pathways Workshops
Have a career in mind but unsure how to achieve it? Join Pathways for free advice and training. Pathways gives you a space to reflect on life and your goals. Leave with a clear plan and local signposting, supported by 121 advice from a qualified coach. Click here to sign…
Mark Your Bike Services this month
Get you bike marked and registered to The National Cycle Database to prevent the possibility of theft. Book now! Join us from 4pm – 7pm outside The Stratford Centre on The Broadway.
Dr Bike
We partner with Cycle Confident to host our free Dr. Bike sessions on the Broadway each month. During these sessions experienced mechanics check everything on your bike from wheels, brakes, gears and tyre pressure to lights, racks, pedals, saddles and more. Any minor adjustments they can make to the bike…
Newham Living Wage Event 2024
Newham is hosting a Living Wage Event 2024, hosted at Divisible Space in Stratford on Wednesday 6th November. It’s a celebration of organisations dedicated to establishing sustainable and equitable jobs. Why attend? Engage with business leaders who share your values Connect with peers who are part of the Living Wage movement and…
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