We are living in uncertain and unsettling times. But we know that in London communities continue to rally together and support each other.

In London, you are free to be who you want to be. It is Londoners who make our city the uniquely vibrant city it is.

We come from all over the world, from every religious background, and every walk of life. Loved and Wanted celebrates our city’s enduring spirit of respect, unity and togetherness.

It is part of the Mayor’s work to strengthen connections between London’s communities, and includes almost £1 million of funding for councils and community organisations across the city.

We all make London the city it is today.
And we want to celebrate that.

How you can support the campaign:

It’s so important for Londoners to hear messages of support and kindness from people they know.

We would love your help to get this message out to all Londoners, to show how everyone is valued in our city.

Find out more about how to share this campaign.