This growth is reflective of a successful local environment, possibly buoyed by seasonal events or initiatives that have attracted more visitors compared to the previous year.

Weekly footfall up from 769,301 to 926,334

The comparison of December 2024 with the same month in 2023 shows a substantial increase in average weekly footfall, rising from 769,301 to 926,334. This suggests that the efforts to revitalise the local area, possibly through regeneration initiatives or community events, are drawing more visitors. The data also shows a more even distribution of visitors throughout the month, as evidenced by a decrease in peak daily footfall from 208,467 in December 2023 to 186,389 in December 2024, despite the overall increase in average daily and weekly figures.

Saturdays peak with 134,363 footfall

The Day Part Chart highlights that Saturdays continue to attract the highest number of visitors, with the latest figures showing a peak of 134,363. This consistent high footfall on Saturdays can be strategically used for planning high-impact events or promotions to maximise visitor engagement. Additionally, the Catchment Map data indicates that areas closer to the centre, like E15 and E20, maintain higher visitor shares, suggesting these areas are key to driving footfall and should be the focus of targeted improvement initiatives.

In the coming month, it will be important to monitor whether the upward trend in footfall continues, especially in light of the steady increase observed over the past years. The data suggests a positive trajectory, but maintaining this momentum will depend on the ongoing success of local initiatives and the regional appeal of Stratford Original.

See the full report here.